KELLOGG’S™ SPECIAL K™/SHAPE®* SPRING FORWARD SWEEPSTAKES

OFFICIAL RULES

NO PURCHASE NECESSARY.  YOU MUST POSSESS INTERNET ACCESS IN ORDER TO ENTER.

1. PROMOTION DESCRIPTION.  The Kellogg’s™ Special K™/Shape® Spring Forward Sweepstakes (“Sweepstakes”) is an online weekly sweepstakes that begins at 12:00:00 AM (ET) on 3/31/08 and ends at 11:59:59 PM (ET) on 5/4/08 (“Promotion Period”).
2. HERE’S HOW TO ENTER: During the Promotion Period go to http://new.groups.yahoo.com/specialkgroup and complete the online registration.  Registration is free.  As part of the registration process, entrants will be required to submit a success story (minimum of 25 words) describing your weight loss success through the use of Kellogg’s® Special K® products.  You must include a weight loss success story and the story must include the use of Kellogg’s® Special K® or the entry will be void.  Once you have completed your registration, follow the online instructions to complete your entry into the Sweepstakes.  No automated entry devices, bots and/or other programs and/or software are permitted for entry.  All entries become the sole property of the Kellogg Company and SHAPE Magazine (“Sponsors”) and will not be returned.  Sponsors are not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic.  Only fully completed entries are eligible.  By entering the Sweepstakes, entrants fully and unconditionally agree to be bound by these official rules and the decisions of the judges, which will be final and binding in all matters relating to the Sweepstakes.  Limit one (1) Sweepstakes entry per person, per entry period.
   
   

   Entry Deadlines	Drawing Dates	# of Winners
   Enter by 4/6/08 – 11:59:59 PM (ET)	4/7/08	100
   Enter by 4/13/08 – 11:59:59 PM (ET)	4/14/08	100
   Enter by 4/20/08 – 11:59:59 PM (ET)	4/21/08	100
   Enter by 4/27/08 – 11:59:59 PM (ET)	4/28/08	100
   Enter by 5/4/08 – 11:59:59 PM (ET)	5/5/08	100

   
   
   All success story submissions must be original works, never been previously published, must not infringe on any third party rights, and may not include content which is obscene, defamatory, or otherwise inappropriate for publication in general circulation.  By entering the Sweepstakes, the entrant gives the Sponsors the right to use, edit, or publish the success story without further compensation and winner assigns all rights, title and interest in the submission of their success story to the Sponsors, and, if required, will sign any documents necessary to transfer copyright.  Submission of an entry further constitutes the entrant’s consent to irrevocably assign and transfer to Sponsors any rights, title and interest in the success story, including, without limitation, all copyrights.  Each winner may have to certify that his/her success story submission was original and no other person or entity holds rights to the entry.  Entries that do not comply with the entry requirements stated herein will be automatically disqualified.  Sponsors are not responsible for any change of mailing address, email address, and/or telephone number of entrants.  In the event of a dispute, any entries will be deemed to have been submitted by the Authorized Account Holder of the email address submitted at the time of entry, provided that person meets all eligibility requirements set forth in these Official Rules.  “Authorized Account Holder” means the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization that is responsible for assigning e-mail addresses or domain associated with the submitted account(s).  Entrants may not enter multiple times during the Promotion Period with multiple e-mail addresses.  Entrants may not participate with multiple e-mail addresses, nor may entrants use any device or artifice to enter multiple times or as multiple entrants.  Any entrant who attempts to enter with multiple e-mail addresses, under multiple identities or uses any other device or artifice to enter multiple times will be disqualified from participation in the Sweepstakes and all entries submitted by that entrant will be void.
3. ELIGIBILITY: Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry.  Employees of Kellogg Company, SHAPE Magazine, Yahoo!, their respective parent companies, affiliates, subsidiaries, partners, advertising and promotion agencies and their immediate family members and/or those living in the same household of each are not eligible to participate.  All federal, state and local laws and regulations apply.  Void where prohibited.
4. RANDOM DRAWING: One hundred (100) winners will be selected in a random drawing on or about the drawing dates indicated in Rule # 1 from among all eligible entries received by the entry deadlines by Sponsors or their designee, the judges in this Sweepstakes, whose decisions are final and binding.  Winners will be notified by phone, mail and/or email at Sponsors’ discretion.  Non-winning entries will be automatically rolled over into any subsequent drawing periods.  In the event that there are not a sufficient number of eligible entries received to award all prizes for an entry period, any unawarded prizes will be automatically rolled over into the next entry period and awarded at that time.
5. PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS: Five Hundred (500) Grand Prizes (100 prizes each Week of the Promotion Period) – A Kellogg’s® Special K®/Shape® Spring Forward Pack consisting of: a 9” Flyer; a Visor; a Beach Towel; a Tote Bag; one (1) issue of Shape® magazine; and a fitness journal and hang tag (ARV $64.55 ea.).  Total ARV of all prizes $32,275.00.  Odds of winning depend on total number of eligible entries received for each entry period.  Prizes that are unclaimed at the end of the Promotion Period will not be awarded.  All applicable federal, state, and local taxes on prizes are the sole responsibility of the prize winners.  Limit one (1) prize per person for the entire Sweepstakes.
6. GENERAL: If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected.  No correspondence will be acknowledged.  No cash equivalents, substitutions or transfer of prize permitted except that Sponsors reserve the right to substitute a prize of equal or greater value in the event that an offered prize is unavailable.  Subject to all federal, state and local laws/regulations.  Neither Sponsors, Yahoo!, their respective parent companies, subsidiaries, affiliates, advertising, promotion agencies nor their employees will have any liability whatsoever for any injuries, losses or damages of any kind caused by any prize or resulting from acceptance, possession, use and/or misuse of any prize or participation in the Sweepstakes or any prize-related activities.  Acceptance of a prize shall be construed as and signify the winner’s agreement and consent that Sponsors may use the winner’s name, voice, likeness and/or prize information, without limitation, for promotional purposes without further consideration, review, approval or payment, where allowed by law.  By participating in this promotion, entrants agree to be bound by the Official Rules and the decisions of the judges, which are final and binding in all respects.  Sponsors are not responsible for any typographical or other error in the printing of the offer or in administration of the Sweepstakes.
7. INTERNET: Sponsors are not responsible for lost, late, mutilated or illegible entries nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsors or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof.  If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsors which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this game, the Sponsors reserve the right at its sole discretion, to cancel, terminate, modify or suspend the Sweepstakes and to award the prize from among all eligible entries received prior to action taken by Sponsors.  Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsors reserve the right to seek damages from any such person to the fullest extent of the law.
8. CONFIDENTIALITY: For information about how Yahoo! uses your personal information, please see its privacy policy, located at http://info.yahoo.com/privacy/us/yahoo/details.html.
9. For names of Grand Prize winners, send a self-addressed, stamped envelope by 7/20/2008 to: Kellogg’s™ Special K™/Shape®* Spring Forward Sweepstakes – Winner’s List, P.O. Box, 185650, Battle Creek, MI  49018-5650.  Winner’s list to be available after 5/20/2008.
10. SPONSORS: Kellogg Company, One Kellogg Square, Battle Creek, MI  49016; and SHAPE Magazine, One Park Avenue, New York, NY 10016.

®, ™, © 2008 Kellogg NA Co.

*Shape® is a registered trademark of Weider Publications, LLC, a division of American Media Inc.

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